APA Style
BELCH, George E, BELCH, Michael A. (2009).
Advertising and promotion : An integrated marketing communications perspective (8).
New York:
McGraw-Hill.
Chicago Style
BELCH, George E, BELCH, Michael A.
Advertising and promotion : An integrated marketing communications perspective.
8
New York:
McGraw-Hill,
2009.
.
MLA Style
BELCH, George E, BELCH, Michael A.
Advertising and promotion : An integrated marketing communications perspective.
8
New York:
McGraw-Hill,
2009.
.
Turabian Style
BELCH, George E, BELCH, Michael A.
Advertising and promotion : An integrated marketing communications perspective.
8
New York:
McGraw-Hill,
2009.
.