APA Style

ARENS, William F. (2004). CONTEMPORARY ADVERTISING (ed.9). New York: McGraw-Hill.

Chicago Style

ARENS, William F. CONTEMPORARY ADVERTISING. ed.9 New York: McGraw-Hill, 2004. .

MLA Style

ARENS, William F. CONTEMPORARY ADVERTISING. ed.9 New York: McGraw-Hill, 2004. .

Turabian Style

ARENS, William F. CONTEMPORARY ADVERTISING. ed.9 New York: McGraw-Hill, 2004. .