APA Style
      AAKER, David A. (1996).
    Building Strong Brands .
    New York:
  The Free Press.
  
Chicago Style
      AAKER, David A.
    Building Strong Brands.
    
    New York:
  The Free Press,
  1996.
  .
  
MLA Style
      AAKER, David A.
    Building Strong Brands.
    
    New York:
  The Free Press,
  1996.
  .
  
Turabian Style
      AAKER, David A.
    Building Strong Brands.
     
    New York:
  The Free Press,
  1996.
  .