APA Style
ARENS, William F, SCHAEFER, David H, WEIGOLD, Michael. (2009).
Essentials of Contemporary Advertising (2nd Edition).
Boston:
McGraw-Hill.
Chicago Style
ARENS, William F, SCHAEFER, David H, WEIGOLD, Michael.
Essentials of Contemporary Advertising.
2nd Edition
Boston:
McGraw-Hill,
2009.
.
MLA Style
ARENS, William F, SCHAEFER, David H, WEIGOLD, Michael.
Essentials of Contemporary Advertising.
2nd Edition
Boston:
McGraw-Hill,
2009.
.
Turabian Style
ARENS, William F, SCHAEFER, David H, WEIGOLD, Michael.
Essentials of Contemporary Advertising.
2nd Edition
Boston:
McGraw-Hill,
2009.
.