<?xml version="1.0" encoding="UTF-8" ?>
<modsCollection xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xmlns="http://www.loc.gov/mods/v3" xmlns:slims="http://slims.web.id" xsi:schemaLocation="http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-3.xsd">
 <slims:resultInfo>
  <slims:modsResultNum>8994</slims:modsResultNum>
  <slims:modsResultPage>141</slims:modsResultPage>
  <slims:modsResultShowed>20</slims:modsResultShowed>
 </slims:resultInfo>
 <mods version="3.3" ID="8095">
  <titleInfo>
   <title>Analisis Efektivitas Strategi Pemasaran untuk Meningkatkan Penjualan PT.KERETA API PARIWISATA (KAWISATA) dengan Memfokuskan Kepada Kereta Api argo Parahyangan Priority Bandung-jakarta</title>
  </titleInfo>
  <name type="personal" authority="">
   <namePart>AMRITA</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <typeOfResource collection="yes">mixed material</typeOfResource>
  <identifier type="isbn"></identifier>
  <originInfo>
   <place>
    <placeTerm type="text">Bandung, ITHB</placeTerm>
    <publisher>ITHB</publisher>
    <dateIssued>2019</dateIssued>
   </place>
  </originInfo>
 </mods>
 <mods version="3.3" ID="8096">
  <titleInfo>
   <title>Pengaruh Diferensiasi Produk (Harga dan Kualitas) Smartphone Samsung Terhadap Minat Beli Mahasiswa Institut Teknologi Harapan Bangsa</title>
  </titleInfo>
  <name type="personal" authority="">
   <namePart>RAY, timotius</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <typeOfResource collection="yes">mixed material</typeOfResource>
  <identifier type="isbn"></identifier>
  <originInfo>
   <place>
    <placeTerm type="text">Bandung, ITHB</placeTerm>
    <publisher>ITHB</publisher>
    <dateIssued>2019</dateIssued>
   </place>
  </originInfo>
 </mods>
 <mods version="3.3" ID="8097">
  <titleInfo>
   <title>Pengaruh Citra Merk, Ditur, dan Kelompok Acuan Terhadap Keputusan Penggunaan Tinder Mahasiswa HBBS</title>
  </titleInfo>
  <name type="personal" authority="">
   <namePart>MAHESA, nikholas</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <typeOfResource collection="yes">mixed material</typeOfResource>
  <identifier type="isbn"></identifier>
  <originInfo>
   <place>
    <placeTerm type="text">Bandung, ITHB</placeTerm>
    <publisher>ITHB</publisher>
    <dateIssued>2019</dateIssued>
   </place>
  </originInfo>
 </mods>
 <mods version="3.3" ID="8098">
  <titleInfo>
   <title>Pengaruh Citra Merek dan Kualitas Layanan Terhadap Kepuasan Konsumen Pada Gerai Minuman Chatime di Mall Ciwalk Bandung</title>
  </titleInfo>
  <name type="personal" authority="">
   <namePart>RIANITA, laurencia</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <typeOfResource collection="yes">mixed material</typeOfResource>
  <identifier type="isbn"></identifier>
  <originInfo>
   <place>
    <placeTerm type="text">Bandung, ITHB</placeTerm>
    <publisher>ITHB</publisher>
    <dateIssued>2019</dateIssued>
   </place>
  </originInfo>
 </mods>
 <mods version="3.3" ID="8099">
  <titleInfo>
   <title>Pengaruh Persepsi Kualitas (Perceived Quality) dan Kepercayaan Merek (Brand Trust) terhadap Minat Beli Smartphone ASUS Republic of Gamers</title>
  </titleInfo>
  <name type="personal" authority="">
   <namePart>KURNIAWAN, jeremy</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <typeOfResource collection="yes">mixed material</typeOfResource>
  <identifier type="isbn"></identifier>
  <originInfo>
   <place>
    <placeTerm type="text">Bandung, ITHB</placeTerm>
    <publisher>ITHB</publisher>
    <dateIssued>2019</dateIssued>
   </place>
  </originInfo>
 </mods>
 <mods version="3.3" ID="8126">
  <titleInfo>
   <title>Pengaruh Celebrity Endoser dan Brand Image Terhadap Keputusan Pembelian Oppo di Instiitut Teknologi Harapan Bangsa Bandung</title>
  </titleInfo>
  <name type="personal" authority="">
   <namePart>BRANDO, petrus</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <typeOfResource collection="yes">mixed material</typeOfResource>
  <identifier type="isbn"></identifier>
  <originInfo>
   <place>
    <placeTerm type="text">Bandung, ITHB</placeTerm>
    <publisher>ITHB</publisher>
    <dateIssued>2019</dateIssued>
   </place>
  </originInfo>
 </mods>
 <mods version="3.3" ID="8100">
  <titleInfo>
   <title>Analisis Perbedaan Persepsi Merchant Terhadap Adopsi Digital Payment di Mall Istana Plaza Bandung</title>
  </titleInfo>
  <name type="personal" authority="">
   <namePart>LEONNI, cynthia</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <typeOfResource collection="yes">mixed material</typeOfResource>
  <identifier type="isbn"></identifier>
  <originInfo>
   <place>
    <placeTerm type="text">Bandung, ITHB</placeTerm>
    <publisher>ITHB</publisher>
    <dateIssued>2019</dateIssued>
   </place>
  </originInfo>
 </mods>
 <mods version="3.3" ID="8101">
  <titleInfo>
   <title>Pengaruh Self-expressive Brand, Brand Trust, dan Brand Engagement Terhadap Brand Love Shopee</title>
  </titleInfo>
  <name type="personal" authority="">
   <namePart>ANDRE, daniel</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <typeOfResource collection="yes">mixed material</typeOfResource>
  <identifier type="isbn"></identifier>
  <originInfo>
   <place>
    <placeTerm type="text">Bandung, ITHB</placeTerm>
    <publisher>ITHB</publisher>
    <dateIssued>2019</dateIssued>
   </place>
  </originInfo>
 </mods>
 <mods version="3.3" ID="8102">
  <titleInfo>
   <title>Pengaruh Kemudahan dan Kepercayaan Tehadap Minat Beli Pada Online Shop (Studi Kasus Pada Online Shop Lazada)</title>
  </titleInfo>
  <name type="personal" authority="">
   <namePart>CAHYA, angelia</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <typeOfResource collection="yes">mixed material</typeOfResource>
  <identifier type="isbn"></identifier>
  <originInfo>
   <place>
    <placeTerm type="text">Bandung, ITHB</placeTerm>
    <publisher>ITHB</publisher>
    <dateIssued>2019</dateIssued>
   </place>
  </originInfo>
 </mods>
 <mods version="3.3" ID="8103">
  <titleInfo>
   <title>Pengaruh Celebrity Endorse Terhadap Kesadaran Merek Pada Aplikasi Klook</title>
  </titleInfo>
  <name type="personal" authority="">
   <namePart>JERREMY, raymond</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <typeOfResource collection="yes">mixed material</typeOfResource>
  <identifier type="isbn"></identifier>
  <originInfo>
   <place>
    <placeTerm type="text">Bandung, ITHB</placeTerm>
    <publisher>ITHB</publisher>
    <dateIssued>2019</dateIssued>
   </place>
  </originInfo>
 </mods>
 <mods version="3.3" ID="8104">
  <titleInfo>
   <title>Pengaruh Brand Engagement, Brand Love, Electronic Word of Mouth Terhadap Keputusan Pembelian Produk di KFC Cabang Riau Bandung</title>
  </titleInfo>
  <name type="personal" authority="">
   <namePart>AMELIA, livya</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <typeOfResource collection="yes">mixed material</typeOfResource>
  <identifier type="isbn"></identifier>
  <originInfo>
   <place>
    <placeTerm type="text">Bandung, ITHB</placeTerm>
    <publisher>ITHB</publisher>
    <dateIssued>2019</dateIssued>
   </place>
  </originInfo>
 </mods>
 <mods version="3.3" ID="8105">
  <titleInfo>
   <title>Pengaruh Key Opinion Leader di Digital Media dan Event Below The Line Terhadap Keputusan Pembelian di Yoforia</title>
  </titleInfo>
  <name type="personal" authority="">
   <namePart>NEHEMIA, yosua</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <typeOfResource collection="yes">mixed material</typeOfResource>
  <identifier type="isbn"></identifier>
  <originInfo>
   <place>
    <placeTerm type="text">Bandung, ITHB</placeTerm>
    <publisher>ITHB</publisher>
    <dateIssued>2019</dateIssued>
   </place>
  </originInfo>
 </mods>
 <mods version="3.3" ID="8125">
  <titleInfo>
   <title>Pengaruh Bauran Pemasaran Terhadap Keputusan Pembelian Smartphone Xiaomi</title>
  </titleInfo>
  <name type="personal" authority="">
   <namePart>Steven</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <typeOfResource collection="yes">mixed material</typeOfResource>
  <identifier type="isbn"></identifier>
  <originInfo>
   <place>
    <placeTerm type="text">Bandung, ITHB</placeTerm>
    <publisher>ITHB</publisher>
    <dateIssued>2019</dateIssued>
   </place>
  </originInfo>
 </mods>
 <mods version="3.3" ID="8106">
  <titleInfo>
   <title>Pengaruh Motif Rasional dan Motif Emosional Terhadap Keputusan Pembelian Barang Mewah Merek Louis Vuitton Pada Generasi Millenial</title>
  </titleInfo>
  <name type="personal" authority="">
   <namePart>SISWANTO, david</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <typeOfResource collection="yes">mixed material</typeOfResource>
  <identifier type="isbn"></identifier>
  <originInfo>
   <place>
    <placeTerm type="text">Bandung, ITHB</placeTerm>
    <publisher>ITHB</publisher>
    <dateIssued>2019</dateIssued>
   </place>
  </originInfo>
 </mods>
 <mods version="3.3" ID="8107">
  <titleInfo>
   <title>Faktor - Faktor Yang Mempengaruhi Behavior Intention Penggunaaan E-money di Kalangan Mahasiswa Bandung</title>
  </titleInfo>
  <name type="personal" authority="">
   <namePart>DESMOND, michael</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <typeOfResource collection="yes">mixed material</typeOfResource>
  <identifier type="isbn"></identifier>
  <originInfo>
   <place>
    <placeTerm type="text">Bandung, ITHB</placeTerm>
    <publisher>ITHB</publisher>
    <dateIssued>2019</dateIssued>
   </place>
  </originInfo>
 </mods>
 <mods version="3.3" ID="8108">
  <titleInfo>
   <title>Pengaruh Tingkat Inflasi, Suku Bunga, Nilai Tukar Rupiah, dan Volume Perdagangan Saham Terhadap Harga Saham Perusahaan Perbankan di BEI</title>
  </titleInfo>
  <name type="personal" authority="">
   <namePart>ALFIANTO, kevin</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <typeOfResource collection="yes">mixed material</typeOfResource>
  <identifier type="isbn"></identifier>
  <originInfo>
   <place>
    <placeTerm type="text">Bandung, ITHB</placeTerm>
    <publisher>ITHB</publisher>
    <dateIssued>2019</dateIssued>
   </place>
  </originInfo>
 </mods>
 <mods version="3.3" ID="8109">
  <titleInfo>
   <title>Analisis Perbandingan Asosiasi Merek Produk Tupperware Dengan Lion Star</title>
  </titleInfo>
  <name type="personal" authority="">
   <namePart>FEBERYANTI, esi</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <typeOfResource collection="yes">mixed material</typeOfResource>
  <identifier type="isbn"></identifier>
  <originInfo>
   <place>
    <placeTerm type="text">Bandung, ITHB</placeTerm>
    <publisher>ITHB</publisher>
    <dateIssued>2019</dateIssued>
   </place>
  </originInfo>
 </mods>
 <mods version="3.3" ID="8110">
  <titleInfo>
   <title>Analisis Faktor-Faktor Yang Mempengaruhi Keputusan Nasabah Bertransaksi Melalui Agen Brilink PDC Solusi di Kecamatan Pacet Kabupaten Bandung</title>
  </titleInfo>
  <name type="personal" authority="">
   <namePart>YASMIN, jihan</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <typeOfResource collection="yes">mixed material</typeOfResource>
  <identifier type="isbn"></identifier>
  <originInfo>
   <place>
    <placeTerm type="text">Bandung, ITHB</placeTerm>
    <publisher>ITHB</publisher>
    <dateIssued>2019</dateIssued>
   </place>
  </originInfo>
 </mods>
 <mods version="3.3" ID="8111">
  <titleInfo>
   <title>Pengaruh Bauran Pemasaran 7P Terhadap Keputusan Pembelian di Kafe Taman Kardus Bandung</title>
  </titleInfo>
  <name type="personal" authority="">
   <namePart>ADIVINA, gabriella</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <typeOfResource collection="yes">mixed material</typeOfResource>
  <identifier type="isbn"></identifier>
  <originInfo>
   <place>
    <placeTerm type="text">Bandung, ITHB</placeTerm>
    <publisher>ITHB</publisher>
    <dateIssued>2019</dateIssued>
   </place>
  </originInfo>
 </mods>
 <mods version="3.3" ID="8112">
  <titleInfo>
   <title>Pengaruh Store Atmosphere dan Kualitas Produk Terhadap Loyalitas Pelanggan Kedai Kopi Spadaa Koffie</title>
  </titleInfo>
  <name type="personal" authority="">
   <namePart>OKTAVIANUS, steven</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <typeOfResource collection="yes">mixed material</typeOfResource>
  <identifier type="isbn"></identifier>
  <originInfo>
   <place>
    <placeTerm type="text">Bandung, ITHB</placeTerm>
    <publisher>ITHB</publisher>
    <dateIssued>2019</dateIssued>
   </place>
  </originInfo>
 </mods>
</modsCollection>
